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Search Engine Marketing (SEM) Video Tutorial Guide


This search engine marketing video tutorial guide covers the key elements to focus on for a Social Media Marketing campaign. It covers the following topics for search engine pay-per-click marketing; Adwords Textual, Adwords Network, Adwords Images Ads, and Bing Yahoo PPC. It covers the following topics for SEO; Keyword Research, Analytics, On Page Optimization, Link Building, and Social Signals.

Top Tips for SEM covered:

1) Adwords Textual Adds – Always use brackets, focus on buy words, and geo target your search engine marketing campaigns.

2) Adwords Google Network – Set up a different campaign to track conversions, check daily, block domains that do not convert.

3) Adwords Image Ads – Take the time to make images for each dimension set, low competition for this area leads to lower cost per click.

Top Tips for SEO covered:

1) Keyword Research – Use the data compiled from your PPC campaign and focus on words that have proven to bring in sales.

2) Analytics – Review analytics to identify low hanging fruit in the form of keyword strings that you already get quality traffic from.

3) On Page SEO Expert – Make sure your title and description are congruent with the landing page. This will increase the time on page per click and push you up the SERPs.

4) Linkbuilding – White hat only and diversity anchor text.

5) Social Signals – Fastest growing area of the algorithm. Focus on Facebook, Twitter, Google Plus and Pinterest.

SEO & Search Engine Marketing- How To Optimize Your Content Marketing For MaximumTraffic From Google

SEO & Search Engine Marketing- How To Optimize Your Content Marketing For MaximumTraffic From Google


Search engine optimization has more misleading advice and shady “service providers” than anything I’ve seen online. This video is going to give you a solid grasp of the basics of SEO in just one video.

Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as 0 to start.

This small investment in a web hosting ( http://www.milesbeckler.com/hosting ) combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years.

If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny “shortcuts” and shady “blog network” vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too.

It is always important to begin by thinking about the platform your publishing to, in this case it’s Google, and what their goals are.

Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key.

You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only “shortcut” there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days.

Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users. Keyword research is how you get into the mind of your target visitor and understand what they’re looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention.

The video goes deeper into how to structure your content marketing within your content management system in order to achieve maximum results. We look at what parts of page design and layout are important for you to focus on so you can trigger the most ranking factors in Google’s algorithm for SEO and outrank your competitors.

From the title and descriptions to the headline, heading tags and the concept of turning your post into a multimedia destination are all covered at length. These are the techy nuts and bolts of SEO and there’s really only a handful of them you need to understand in order to optimize your content marketing efforts.

There’s definitely a lot of overlap from what is covered in this video and what was covered in the YouTube SEO video which you can watch here: https://www.youtube.com/watch?v=ffkxuvFAE2k

To be perfectly honest, if you really want to dominate at organic search engine optimization your best bet is to also dominate at YouTube SEO creating a content marketing strategy that leverages both video marketing and organic search engine marketing together.

This is why I have continued to mention content marketing because search engine optimization should really just be one pillar in an overall content marketing strategy… And I will cover content marketing in depth later in another video.

Some people (who are often trying to sell you SEO courses) claim that the real “trick” to search engine optimization is all about outreach and getting other people to link to you. I am not from this school of thought and in the process of generating tens of millions of page views through organic search engine optimization, I’ve never really implemented this method. I do not believe you are required to do outreach in order to be successful with SEO.

Last thing, let’s talk about the skyscraper method. This is a simple concept about how to find what is already working inside of Google and simply create better, longer, more engaging content than what is already ranking. This is common sense, not a ninja SEO tactic and is a branding/marketing attempt by someone who’s trying to sell search engine optimization courses.

The truth is you need to publish comprehensive, long-form, multimedia, engaging content that raises the bar on every topic and keywords you target.

Simply do that more than your competitors and you will win.

Search Engine Optimization vs Search Engine Marketing – SEO vs SEM

Search Engine Optimization vs Search Engine Marketing – SEO vs SEM


http://workingseo.com Office: 917-521-4798 / Cell: 813-308-8614

SEO: Search Engine Optimization is organic and based on content. Content is “KING” because it’s the information on the page that Google crawls, indexes, and provides as the free organic search results when people type in the questions or key phrases they’d like to see a match to in the results.

SEM: PAID search is Search Engine Marketing and it includes not just paying Google for AdWords and Bing for Ads, but it also includes paying directories like Angie’s List, Homeadvisor, Yelp etc etc – many of which offer a free version but the real performers in these directories are the paying customers.

Content marketing doesn’t rely upon constant and permanent monthly payments. What it relies upon is written copy and enough of it to conquer the competition. This is done using various means which are explained in the video. Content marketing (SEO) has a cumulative effect and if done well draws external links and gets shares in social media which in turn creates more links to it from other sites – these links are known as back links (backlinks) and backlinks are “Queen”.

New Breakthroughs in Search Engine Marketing (SEM)

New Breakthroughs in Search Engine Marketing (SEM)


No marketing plan can be considered complete (or even competitve) without a strong Search Engine Marketing (SEM) plan. Yet many dealerships are missing the mark. Is yours one of them?

This is your opportunity to get the inside scoop on best practices and learn how to align your overall advertising budgets, where to invest your SEM spend and what new technologies are available that finally allow a dealer to truly judge the effectiveness and ROI of SEM. Topics will include…

* SEM through the eyes of the search engines
* Why SEM is critical to a dealer’s success
* SEM vs Traditional Advertising
* Determining a proper SEM budget
* Why Mobile PPC is so important
* How important are display & remarketing?
* YES, YOU CAN TRACK more than clicks & impressions with SEM!
* New technologies & how does a dealer can stay ahead
* Keyword level phone call conversion tracking

This 1-hour presentationwill be invaluable for both the SEM newbie and the die-hard SEM fanatic. Don’t miss this opportunity to learn SEM Best Practices from a Google Adwords Premier SMB Partner!

PRESENTER: Jason Wiley is the National Sales Director for Haystak Digital Marketing. Haystak is one of only 16 Google Adwords Premier SMB Partners in all of North America and is the only SMB Partner that started out as a Full Service Automotive Advertising Agency. Jason has been around the car business since a child and has worked full time in the Auto Industry since 1999. He’s been the Director of Sales & Marketing at numerous successful automotive vendor companies and also co-owned his own Full Service Automotive Advertising Agency. Combining advanced technology with old fashioned customer service, Jason is part of an amazing team who have helped advance Haystak to be the leading provider of digital marketing services to the automotive industry. Haystak’s products and services are used by numerous publicly traded retailers and Automotive News Top 125 Dealership Groups. Jason is an avid traveler and can be reached at Jason@Haystak.

How to earn money on Seo Marketing

How to earn money on Seo Marketing


How to earn money on Seo Marketing
This search engine marketing specialist (SEM/SEO) job description template is optimised for posting in online job boards or careers pages and easy to customise for your company.
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
Seo Marketing | Website Seo | Search Marketing | Seo Company | Seo Services | Best Seo | Marketing Seo
I hope u wil enjoy this video :-)

Thanx For Watching My Seo Marketing Tricks and Subsucribe my channel
https://www.youtube.com/channel/UCLOSf6R1VFFzl3AIMdl49NQ

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Best Search Engine Optimization (SEO) Strategies for 2017!

Best Search Engine Optimization (SEO) Strategies for 2017!


See what SEO methods I use to get 200,000+ people to find me in organic search on Google and YouTube every month! Hear my Search Engine Optimization plans for 2017 to get to 300,000+ a month by the end of the year! Get all of my courses like this for {videoDescription}.99 on Skillshare at http://jerry.tips/skillsha. Enjoy a tutorial featuring Google webmaster tools, alexa, YouTube analytics, WordPress pages, Yoast SEO, Google search on a competitive keyword term, answers about Fiverr backlink gigs, and more!

Would you prefer to see only my tutorial videos and to skip seeing gaming and podcast videos? View all my classes on Skillshare at https://www.skillshare.com/r/jerrybanfield.

Which classes are available free on Skillshare?

BEST ONLINE TEACHING BUSINESS SYSTEM FOR SKILLSHARE, YOUTUBE, AND PATREON FOR 2017! http://skl.sh/2hWRkvQ
Best Facebook Marketing Class for 2017! http://skl.sh/2hIYbbJ
YouTube Partner Program Secrets http://skl.sh/2eP666u
A Complete Online Teaching Business Setup! http://skl.sh/2eHcYPP
10 Daily Goals for Entrepreneurs! http://skl.sh/1LLOQdv
The 4 Hour Workday http://skl.sh/1Y3xdH3
Facebook Event Promotion Tips from Start to Finish! http://skl.sh/1SIGZNF
How to Date, Build a Relationship, and Stay In Love! http://skl.sh/2e9AeXi
12 Steps for a Spiritual Solution to Any Problem! http://skl.sh/2dGqa6q
Help Me Reach 100,000 Skillshare Followers! http://skl.sh/2f0LwiZ
Google AdWords for Skillshare Enrollments with Responsive Display Network Remarketing Ads! http://skl.sh/2farss0
Hellobar for Email Subscribers in MailChimp! http://skl.sh/2f5jjHt
QuickBooks Self-Employed Basics for US Business Owners Online! http://skl.sh/2gL5hJr
YouTube Bumper Advertising in Google AdWords for Video! http://skl.sh/2gYgxT7

What Skillshare classes require a premium membership for {videoDescription}.99 to watch?

How I Make New Skillshare Classes Daily! http://skl.sh/2eCAFJ0
Freelancing with YouTube, WordPress, Upwork, and Fiverr! http://skl.sh/2hIYjb8
How I Got 300,000 Google and YouTube Search Clicks! SEO 2015 http://skl.sh/1jaUqbr
The Complete Google AdWords Course: Beginner to Advanced! http://skl.sh/1HsPwlM
The Complete YouTube Course: Make Viral Videos and Rank #1 on YouTube. http://skl.sh/1MIKS24
The Complete Facebook Ads and Facebook Marketing Course 2015. http://skl.sh/1OkAO1E
The Magic of Imperfect Artistry http://skl.sh/2f2KyQM
Creativity Productivity Challenge: Starting Over! http://skl.sh/2fINgLc
What Makes an Amazing Ad on Facebook? http://skl.sh/2eoLyOE
Fast and Beautiful Thumbnail Design! http://skl.sh/2epxhWo
YouTube Ads with Google AdWords for Video! http://skl.sh/2dYtcmR
The Art of Editing Fast! http://skl.sh/2exkTPI
Software/Hardware I use to Live Stream on Twitch & YouTube. http://skl.sh/29TwVl6
Why Teaching on Skillshare is Exciting! http://skl.sh/2dEfuFK
Affiliate Marketing Setup Example! http://skl.sh/2ejigjm
Introduction to Facebook Advertising in 2016! http://skl.sh/1TeOe35
Introduction to Facebook marketing! Learn the basics and see where to start. http://skl.sh/1TmpBzL
Twitter Marketing for 100,000+ Free Followers http://skl.sh/1MVJ57O
Retargeting PPC Ads in Google, Facebook, YouTube, and AdRoll. http://skl.sh/1OkBHqW
Email marketing without asking for an email address! http://skl.sh/1HsTATd
How I Built a Simple Website + Sold it on Flippa for 00! http://skl.sh/1OkBrbA
Introduction To Twitch TV Video Game Live Streaming. http://skl.sh/1TItnDo
Learning simplified! Get inspired to just do it! http://skl.sh/2e4r1Ax
Make More, Work Less! Time Management + Productivity Skills! http://skl.sh/2a3ts6g
The Complete Fiverr Course: Beginner to Top Rated Seller! http://skl.sh/1RAQvin
Facebook Advertising for Sales: March 2016 Success Strategy! http://skl.sh/1UlFbgX
The Complete Social Media Marketing Course: Go Viral on Facebook, YouTube, Twitter, LinkedIn & More! http://skl.sh/1OkAwrD
Equipment I Use to Film My Video Courses. http://skl.sh/294Eh7h
Camtasia Studio for Windows: Record your First Screen Capture Tutorial Today! http://skl.sh/298S3nd
Camtasia 2 Essentials: My Favorite Recording Software on Mac! http://skl.sh/29u2IbE
Final Cut Pro X: My Software of Choice for Advanced Video Editing and Rendering. http://skl.sh/29O00z4
How to Get Donations Streaming Games! http://skl.sh/2dVMNH4
Genius in 21 Days: Week 1! http://skl.sh/2echFkz
Bitcoin Trading Basics with Poloniex. http://skl.sh/2enxI1f
Teespring First Campaign and Storefront! http://skl.sh/2eLFZg6
YouTube Channel Art Graphic Design Tips with Canva! http://skl.sh/2hIJUsV
PPC Advertising Training 2015 Pay Per Click Ads for Business. http://skl.sh/1YybyIa

Fredericksburg SEO | Local Ingenuity | Search Engine Marketing

Fredericksburg SEO | Local Ingenuity | Search Engine Marketing


Local Ingenuity Provides Onsite SEO ( Search Engine Optimization ) and Off Site SEM ( Search Engine Marketing ) services ( http://www.localingenuity.com ). We help local businesses get found on the internet. Over 70% of consumers begin a search for a local product or service on the internet. Let us help get your business on the first page of the search engines.

Local Ingenuity
1320 Central Park Blvd #228
Fredericksburg VA 22401
800-585-6381
http://www.Localingenuity.com

“Fredericksburg Fredericksburg” Virginia SEO “Search Engine Optimization” “Search Engine Marketing” Google Business “Google Search” Advertising, seo consultant, seo consulting, seo services, seo company, google optimization, google ranking, google seo, google search optimization, keyword ranking, serps, search engine marketing, google adwords, affiliate marketing, internet advertising


Video Created By: Local Ingenuity ( http://www.localingenuity.com )

What is SEO?  How Search Works? – Ethinos Digital Marketing

What is SEO? How Search Works? – Ethinos Digital Marketing


SEO Services from Ethinos – http://www.ethinos.com/digitalmarketing/search-engine-marketing/seo-services.shtml

A large number of agencies are now opting for Search Engine Optimization – SEO services as businesses are slowly but steadily moving to digital and the traditional idiom ‘out of sight, out of mind’ holds true even today.
SEO helps you to connect with the right audience at the right time by organically leveraging your website’s visibility to the people who are looking for your product or service via search engines.

For More Information Visit Ethinos –
Website – www.ethinos.com
Facebook – https://www.facebook.com/EthinosDigital
Twitter – https://twitter.com/ethinos
LinkedIn – https://in.linkedin.com/company/ethinos-digital-marketing
Slideshare – www.slideshare.net/Ethinos

SEO Services Sacramento | Search Engine Optimization | Search Engine Marketing

SEO Services Sacramento | Search Engine Optimization | Search Engine Marketing

Frontpage

WebVantage Marketing is located in Sacramento, California and specialized in Search Engine Optimization and Search Engine Marketing.

Are you looking for a way to increase your website’s visibility in the search engines? In order to improve your ranking, you need to ensure your site is properly optimized for both human visitors, as well as the search engines.

Our skilled staff at WebVantage Marketing have been able to increase our client’s website rankings for a variety of keywords. We always start by analyzing what you currently have and ensure that you have a strong foundation in order to rank for the keywords you are interested in. Once we have worked on your On Page SEO, we begin building quality links to your website from niche relevant authoritative sites that the search engines trust. Using a combination of methods, we build both quality links to your website as well as work to improve your social signals which helps increase your website ranking over time.

If you are looking for more immediate results, our search engine marketing team can put together a quality campaign using various advertising networks. Our team is skilled in creating campaigns with Google AdWords, Bing Ads, and Facebook. We can put together campaigns that target the people you are looking for. Our team monitors and tweaks your campaign to get rid of poor performing ads while scaling up on what is working.

We also have a small staff of web designers who can either improve your existing website, or build you a new website from scratch! Our web designers work closely with out SEO group to ensure that your site is built optimally from the ground up. We focus on using the latest technologies to ensure that your site is responsive and looks good on any type of device a customer may be using when viewing your website. We can even use a WordPress back end so that you can add content to your own website without the need to know how to program at all!

Other areas that we specialize in include: Online Reputation Management, Social Media Optimization, and Lead and Conversion Optimization.

If you are suffering from poor reviews or negative search results when you search for your business or brand name our reputation management team can help. We can help push negative pages further down the search results so that potential customer will not see them as the top results when researching your company.

If you are not using social media sites to promote your business you are leaving money on the table. Today, social media sites can be used as a huge means of marketing to both customers as well as potential customers. The viral effects of social media are huge and with the right campaign, thousands of people could easily learn of your brand online without the need for a huge advertising budget. I’m sure you have seen some content on Facebook hat has been liked, shared or commented on by over a hundred thousand people. The potential on social media sites for marketing is huge and our social media optimization team can help you. We can put together campaigns that can help you turn customers into fans and followers which will increase your reach to new potential customers.

Our lead and conversion specialists can help improve your site layout to increase sales and leads. We have specialized software that can monitor where users are clicking and looking on your site. Using these tools we can recommend where to place different types of content in an effort to increase sales and/or leads. We can also put together split testing campaigns when tied into our search engine marketing campaigns.

Twitter: https://twitter.com/WebVantageSEO
Facebook: https://www.facebook.com/webvantagemarketing
Google Plus: https://plus.google.com/+Webvantagemarketing-Sacramento-SEO-SEM-PPC
https://plus.google.com/+WebvantagemarketingSEO/

Music: bensound.com