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Search Engine Marketing (SEM) Video Tutorial Guide

This search engine marketing video tutorial guide covers the key elements to focus on for a Social Media Marketing campaign. It covers the following topics for search engine pay-per-click marketing; Adwords Textual, Adwords Network, Adwords Images Ads, and Bing Yahoo PPC. It covers the following topics for SEO; Keyword Research, Analytics, On Page Optimization, Link Building, and Social Signals.

Top Tips for SEM covered:

1) Adwords Textual Adds – Always use brackets, focus on buy words, and geo target your search engine marketing campaigns.

2) Adwords Google Network – Set up a different campaign to track conversions, check daily, block domains that do not convert.

3) Adwords Image Ads – Take the time to make images for each dimension set, low competition for this area leads to lower cost per click.

Top Tips for SEO covered:

1) Keyword Research – Use the data compiled from your PPC campaign and focus on words that have proven to bring in sales.

2) Analytics – Review analytics to identify low hanging fruit in the form of keyword strings that you already get quality traffic from.

3) On Page SEO Expert – Make sure your title and description are congruent with the landing page. This will increase the time on page per click and push you up the SERPs.

4) Linkbuilding – White hat only and diversity anchor text.

5) Social Signals – Fastest growing area of the algorithm. Focus on Facebook, Twitter, Google Plus and Pinterest.

What is SEM Search Engine Marketing – Know about Search Engine Marketing – Skillspanda.com

What is SEM Search Engine Marketing – Know about Search Engine Marketing – Skillspanda.com

What is SEM Search Engine Marketing – Know about Search Engine Marketing – Let us watch this video to know about Search Engine Marketing, How is it useful in Ineternet and Digital Marketing what are other concepts included in the SEM Search Engine Marketing, and also lets us know how to market the products using social Media and much more…


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This Video is also useful for
– Internet Marketing
– Digital Marketing
– PPC Marketing
– Paid Spots
– Adwords Platform
– Pay Per Click
– Search engine marketing definition
– Search engine marketing
– Search engine marketing explained
– Search engine marketing for dummies
– Search engine marketing for beginners
– Basics of search engine marketing
– Search engine marketing basics
– Search engine marketing tutorial for beginners
– Learn search engine marketing


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Search Engine Marketing (SEM) – Is it worth the money?

Search Engine Marketing (SEM) – Is it worth the money?

One of the most common questions that I receive is What Is Search Engine Optimization (SEO), how does it compare to Search Engine Marketing (SEM), and is it worth the money? So, I decided to make a little video explaining what it is and how it adds value to a business.

To summarize the video, SEO, which stands for Search Engine Optimization, is the processes and techniques that we use to help search engines understand digital content and to indicate that the content is high quality. If done correctly, the website will appear higher in the search results. Higher rankings usually mean more views, which means more customers.

Search Engine Marketing is knowing which keywords to target and how to identify buyer intent.

However, not all views are the same. I can literally send 100,000 people to your website today, but it won’t do you any good. We want to target specific groups of people, those that can become your customers.

That’s where a service like a keyword audit comes in handy. It helps you to decide whether or not search engine optimization is a viable investment for you and your business. We look at traffic in your area and industry, and at your competition.

If you’re interested in getting one of these keyword audits, head over to our website, http://utahseo.ninja/market-research.html Once the payment has been processed, it will take you to a form that will ask for all the information that we need. Reports usually take 24-48 to complete.


SEO & Search Engine Marketing- How To Optimize Your Content Marketing For MaximumTraffic From Google

SEO & Search Engine Marketing- How To Optimize Your Content Marketing For MaximumTraffic From Google

Search engine optimization has more misleading advice and shady “service providers” than anything I’ve seen online. This video is going to give you a solid grasp of the basics of SEO in just one video.

Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as 0 to start.

This small investment in a web hosting ( http://www.milesbeckler.com/hosting ) combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years.

If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny “shortcuts” and shady “blog network” vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too.

It is always important to begin by thinking about the platform your publishing to, in this case it’s Google, and what their goals are.

Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key.

You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only “shortcut” there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days.

Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users. Keyword research is how you get into the mind of your target visitor and understand what they’re looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention.

The video goes deeper into how to structure your content marketing within your content management system in order to achieve maximum results. We look at what parts of page design and layout are important for you to focus on so you can trigger the most ranking factors in Google’s algorithm for SEO and outrank your competitors.

From the title and descriptions to the headline, heading tags and the concept of turning your post into a multimedia destination are all covered at length. These are the techy nuts and bolts of SEO and there’s really only a handful of them you need to understand in order to optimize your content marketing efforts.

There’s definitely a lot of overlap from what is covered in this video and what was covered in the YouTube SEO video which you can watch here: https://www.youtube.com/watch?v=ffkxuvFAE2k

To be perfectly honest, if you really want to dominate at organic search engine optimization your best bet is to also dominate at YouTube SEO creating a content marketing strategy that leverages both video marketing and organic search engine marketing together.

This is why I have continued to mention content marketing because search engine optimization should really just be one pillar in an overall content marketing strategy… And I will cover content marketing in depth later in another video.

Some people (who are often trying to sell you SEO courses) claim that the real “trick” to search engine optimization is all about outreach and getting other people to link to you. I am not from this school of thought and in the process of generating tens of millions of page views through organic search engine optimization, I’ve never really implemented this method. I do not believe you are required to do outreach in order to be successful with SEO.

Last thing, let’s talk about the skyscraper method. This is a simple concept about how to find what is already working inside of Google and simply create better, longer, more engaging content than what is already ranking. This is common sense, not a ninja SEO tactic and is a branding/marketing attempt by someone who’s trying to sell search engine optimization courses.

The truth is you need to publish comprehensive, long-form, multimedia, engaging content that raises the bar on every topic and keywords you target.

Simply do that more than your competitors and you will win.

Search Engine Optimization vs Search Engine Marketing – SEO vs SEM

Search Engine Optimization vs Search Engine Marketing – SEO vs SEM

http://workingseo.com Office: 917-521-4798 / Cell: 813-308-8614

SEO: Search Engine Optimization is organic and based on content. Content is “KING” because it’s the information on the page that Google crawls, indexes, and provides as the free organic search results when people type in the questions or key phrases they’d like to see a match to in the results.

SEM: PAID search is Search Engine Marketing and it includes not just paying Google for AdWords and Bing for Ads, but it also includes paying directories like Angie’s List, Homeadvisor, Yelp etc etc – many of which offer a free version but the real performers in these directories are the paying customers.

Content marketing doesn’t rely upon constant and permanent monthly payments. What it relies upon is written copy and enough of it to conquer the competition. This is done using various means which are explained in the video. Content marketing (SEO) has a cumulative effect and if done well draws external links and gets shares in social media which in turn creates more links to it from other sites – these links are known as back links (backlinks) and backlinks are “Queen”.

New Breakthroughs in Search Engine Marketing (SEM)

New Breakthroughs in Search Engine Marketing (SEM)

No marketing plan can be considered complete (or even competitve) without a strong Search Engine Marketing (SEM) plan. Yet many dealerships are missing the mark. Is yours one of them?

This is your opportunity to get the inside scoop on best practices and learn how to align your overall advertising budgets, where to invest your SEM spend and what new technologies are available that finally allow a dealer to truly judge the effectiveness and ROI of SEM. Topics will include…

* SEM through the eyes of the search engines
* Why SEM is critical to a dealer’s success
* SEM vs Traditional Advertising
* Determining a proper SEM budget
* Why Mobile PPC is so important
* How important are display & remarketing?
* YES, YOU CAN TRACK more than clicks & impressions with SEM!
* New technologies & how does a dealer can stay ahead
* Keyword level phone call conversion tracking

This 1-hour presentationwill be invaluable for both the SEM newbie and the die-hard SEM fanatic. Don’t miss this opportunity to learn SEM Best Practices from a Google Adwords Premier SMB Partner!

PRESENTER: Jason Wiley is the National Sales Director for Haystak Digital Marketing. Haystak is one of only 16 Google Adwords Premier SMB Partners in all of North America and is the only SMB Partner that started out as a Full Service Automotive Advertising Agency. Jason has been around the car business since a child and has worked full time in the Auto Industry since 1999. He’s been the Director of Sales & Marketing at numerous successful automotive vendor companies and also co-owned his own Full Service Automotive Advertising Agency. Combining advanced technology with old fashioned customer service, Jason is part of an amazing team who have helped advance Haystak to be the leading provider of digital marketing services to the automotive industry. Haystak’s products and services are used by numerous publicly traded retailers and Automotive News Top 125 Dealership Groups. Jason is an avid traveler and can be reached at Jason@Haystak.